Accor Strengthens Bali-Lombok Tourism Partnerships Through “Taste of the Tropics”

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Mangupura – Bali, Baliwakenews.com

Accor is strengthening its business partnerships across Bali and Lombok as the hospitality industry continues to navigate an increasingly competitive tourism landscape.

The global hospitality group brought together business partners and media representatives through an appreciation evening titled “Taste of the Tropics”, held on Friday, September 4, 2026, at the Garden of Nusa Dua Beach Hotel & Spa – Handwritten Collection.

More than a dinner gathering, the event served as a platform for Accor to recognize the trust and collaboration of its partners while strengthening relationships that support the growth of Bali and Lombok’s tourism and hospitality sectors.

Inspired by the flavors, culture, and warmth of the tropics, guests were treated to a curated culinary experience, entertainment, and an evening of networking in a relaxed garden setting.

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Accor Indonesia & Malaysia Senior Vice President Operations & Government Relations Adi Satria said strong partnerships remain essential to Accor’s strategy as the travel industry continues to evolve.

“With a commitment to pioneering innovation, supporting sustainability, and delivering outstanding hotel services, we work closely with our valued partners,” Adi said.

He added that collaboration was not only about capturing new market opportunities, but also about shaping the future of travel, enhancing guest experiences, and creating long-term value for the communities and stakeholders Accor serves.

Meanwhile, Jan Kroeckel, Area General Manager of Accor hotels in Bali and Lombok, said “Taste of the Tropics” was organized as a gesture of appreciation for business partners and media who have continued to support Accor’s operations and growth in the region.

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“‘Taste of the Tropics’ is our way of showing appreciation to our business partners and media for their continued support and collaboration,” Jan said.

He emphasized that the event also celebrated the distinctive spirit of Bali and Lombok, two key tourism destinations that continue to play an important role in Indonesia’s hospitality industry.

“Through this event, we also celebrate the spirit of Bali and Lombok while strengthening partnerships that contribute to the development of the tourism and hospitality industry in these destinations,” he added.

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The event highlighted the strength and diversity of Accor’s hotel portfolio across Bali and Lombok, serving a broad range of travelers and market segments.

As competition within the hospitality industry intensifies, Accor’s focus on collaboration, innovation, sustainability, and guest experience is expected to remain central to its strategy in the region.

Through stronger ties with business partners, media, and local communities, Accor aims to create memorable guest experiences while building meaningful and long-term relationships across Bali and Lombok. BWN-03

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